The arrival of social media is changing the tone and means of communication to the consumer. The
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- Is social media a cost-effective promotional channel?
- Can social media build brand and sales?
- Is it measurable?
- Is social media replacing the traditional media of TV, Radio, and Print? In other words, is traditional marketing dying?
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
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