The article discusses several examples of segmentation. For instance, DoorDash used interest segmentation $($a hobby of playing video games$)$ and created an ad campaign to speak to that target audience. By running the ad on Twitch, not only have they created a specific ad that speaks to the wants of the audience, they've also chosen to run it on a platform that the customer segment uses so it's more likely to get the users' attention. Which type of segmentation method did DoorDash use?

psychographic segmentation

behavioral segmentation

loyalty segmentation

$$ benefit segmentation