The article really is a study of how you quantify the value of a new process, enabled by an innovative technology. RFID as a technology does not have value. It is all about how you use it. In the case of BMW, it came down to avoiding losses of containers, enabling a higher level of accountability on the part of suppliers and also knowing how parts are moving (by way of tracking the containers). Question: Can you identify other areas within the supply chain where RFID technology makes a big difference? What are the benefits of using the technology in your example