The articleContent Shock: Why Content Marketing is not a Sustainable Strategydiscusses how the popularity of content marketing
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The article "Content Shock: Why Content Marketing is not a Sustainable Strategy" discusses how the popularity of content marketing could lead to its demise. It is suggested that the belief that content marketing is effective spawns more content, leading to a glut of marketing messages that has plagued traditional media for years.
After reading Mark Schaefer's predictions about the future of content marketing, where do you stand on the following questions:
- Is content marketing doomed to the same fate as mass media advertising, perceived as clutter in the media landscape? Why or why not?
- What are key success factors that company or brand must meet to make content marketing a sustainable strategy?
https://businessesgrow.com/2014/01/06/content-shock/. (Article)
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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