The assignment for this week comes from Chapters $11$ and $12$ in your book. Please review before answering the following questions.

$1.$Explain how Business Buying Behavior is different from Consumer Behavior.

$2.$ What is more important to a business, creating consumer satisfaction or maintaining consumer loyalty? Explain your answer.

$3.$ List $2$ types of marketing strategies, explain each and give an example.

$4.$ After reviewing the marketing era, select two eras and explain why you are interested in them.

$5.$ Briefly discuss the three types of product innovation.

$6.$ What is integrated marketing communication and give an example?

$7.$ What is promotion and give an example?

$8.$ Name and describe two major types of emerging promotional tools that have worked on you recently.