The assignment in this course are designed to help you accomplish your dream of opening a custom artistic vehicle painting business. In the first assignment, you examined your external environment, explored different rates for your services, and thought about situations that might affect supply and demand of your services. In the second assignment, you examined an ethical issue, discovered best practices in corporate social responsibility, and prepared a code of ethical conduct for your business.

In this assignment, you will complete various marketing activities for your business.

Task : Describe your primary target market. Be specific. List the four main market segmentation categories such as Demographic, Geographic, Behavioral and Psychographic segmentation . Within each category, describe two relevant characteristics of your target market.

**Do not forget to share appropriate references.