THE ASSIGNMENT Individually, students will write a critical response (in Memo format) to

the Financial Post article Target Corps spectacular Canada flop: A gold standard case study for what retailers shouldnt do

the expectations and questions identified below

RESOURCE Link to article: https://financialpost.com/news/retail-marketing/target-corps-spectacularcanada-flop-a-gold-standard-case-study-for-what-retailers-shouldnt-do

THE EXPECTATIONS The following is a brief list of the expectations for this assignment:

1. Students are expected to read the article in its entirety.

2. Students are expected to write a 600700-word response that

1) summarizes the article

2) incorporates direct quotes or paraphrases from the article

3) engages with the questions below. Please respond to the questions from the perspective of your field of study/program (i.e., Supply Chain Management or Operations Management or Marketing)

3. Student responses should be in full paragraphs, using proper paragraph style, clear topic sentences, and use of proper grammar, punctuation, and mechanics. To enhance readability, some use of graphic highlighting (such as headings, underlining, bullet points, etc.) is acceptable.

4. Students should upload their work to the corresponding submission folder.

All submissions should be formatted as a Memo and must be in PDF.

Questions to consider: Please focus your response by answering these questions in paragraph format:

1. What are the key issues identified in the article?

2. Of the key issues you have identified, select one that you believe is particularly relevant to your program (i.e., Supply Chain Management, Operations Management, or Marketing) and explain why understanding this issue is so important.

3. How could/should Target Corp. have prevented this failure?

4. How could an understanding of the issues in this article improve your functioning as an executive within your field?