The assignment is dueat 11:59 pmon Friday

Comment to two of your classmates' postings dueat 11:59 pmon Sunday

Chapter 13:

Key terms that one must know in order to understand evaluations of marketing communications' effective and its costs and benefits include:

• Impressions, click-through rate, view-through rate, hits, page views, stickiness(duration), unique visitors, loyalty, reach, recency, acquisition rate, conversion rate, browse-t0-buy ratio, view-to-cart ratio, cart conversion rate, checkout conversation rate, abandonment rate, retention rate, attrition rate, open rate, delivery rate, click-through rate(e-mail), bounce-back rate, etc.

Online marketing communications are typically less costly than traditional mass media marketing.

In this exercise, examine the use of rich media and video in advertising. Compare two examples of advertising using rich media, or video streaming. The Internet has a lot of advertising companies' case studies and examples of their work. Share the website and media links in your essay with the class.)This is one of the examples: https://www.digitaland.tv/our-work/Links to an external site.

Describe the advantages and disadvantages of this kind of advertising? Use data to support your findings if needed.

Please post your essay in the discussion forum FIRST, then add valuable feedback to at least TWO of your classmates' postings.