The assignment is focused on case study "Using revenue management to set Orlando Magic ticket prices" which is available on page 562 of the book. The assignment includes a video that provides an additional information about the case: "Using Revenue Management to Set Orlando Magic Ticket Prices"

Discussion Questions 1. After researching revenue (yield) management in airlines, describe how the Magic system differs from that of American or other airline carriers. 2. The Magic used its original pricing systems of several years ago and set the price for a Terrace V, Zone 103 seat at $68 per game. There were 230 such seats not purchased as part of season ticket packages and thus available to the public. If the team switched to the 7 price dynamic system (illustrated in Table 13.11), how would the profit-contribution for the 45-game season change? (Note that the 45-game season includes 4 preseason games.) 3. What are some concerns the team needs to consider when using dynamic pricing with frequent changes in price? Discussion Questions 1. After researching revenue (yield) management in airlines, describe how the Magic system differs from that of American or other airline carriers. 2. The Magic used its original pricing systems of several years ago and set the price for a Terrace V, Zone 103 seat at $68 per game. There were 230 such seats not purchased as part of season ticket packages and thus available to the public. If the team switched to the 7 price dynamic system (illustrated in Table 13.11), how would the profit-contribution for the 45-game season change? (Note that the 45-game season includes 4 preseason games.) 3. What are some concerns the team needs to consider when using dynamic pricing with frequent changes in price