The assignment is to develop a marketing plan and how it will support the company. Based on the below what can we say or how can invest in software subscription and marketing agencies to develop our marketing plan for skydive Dubai company? based on the Estimated budget for 3 next years.

- what can be written more about the used equipment ( GoPro, booking system ....) and the benefits of it to support the company ( in sales, service, and products ) .?

- explain how investing in the 2 approaches ( technology, a marketing agency can deal with social media, marketing channels ) using numbers will help with financial efficiency .? adding numbers and percentages

- What can the plan be that the expenses on the 2 approaches can cover the cost and help to get higher returns .?

kindly write and explain the needful with your own wards

5.2. Mai-iitinig' smear """""""""""""""""""""""""""""""""""""""" I Going forward, the marketing strategy for the company is to integrate a combination of technology offerings and diversify the product and service portfolio, while also looking to build a regional and eventually a global brand and that can be done by Product diversication strategy that can be dened as an approach to increasing revenues and prot storage capacity via various olferings. Diversication could perhaps actually happen at the business or company stages. Also, by using Marketing technology refers to a wide range of software and equipment that support the fulfillment of marketing targets or goals. The marketing technology layer is a selection of marketing techniques used by a social media team. 5.3. Target Market and Positioning I The target market for the company going forward is millennial consumers and gen-z consumers. These consumers are only just getting into their own in terms of their levels of disposable income and spending power. However, it is important to note that these are two generations, likely with some variations in their character. Further, even within the generations themselves, the people are not necessarily homogenous. 5.4. Product and Brand Management 0 Going forward, the company should switch from focusing on being a Dubai-based or focused brand to a larger regional or global brand. As it stands, the identity and brand of the company are focused on Dubai and local politics. For instance, the company was formed with the blessings of the Crown Prince and is pioneered by the biggest name in skydiving in Dubai. However, the true attraction of Dubai is that it is a truly global city-state. This, together with the GCC integration plans, opens up an opportunity for the brand to revolutionize and position itself as a regional and global brand. This enables the company to expand into the region and position itself as an important player in global skydiving circuits. 5.5. Pricing I The pricing strategy used here would be competitive pricing. As the company looks to expand into the global industry, it enters a situation where it is now competing with other companies that offer similar products and services. Compared to the previous market positioning where it was in a virtual monopoly and the industry dominant force, in this case, it will now have multiple companies competing. This means it has to differentiate itselfin its pricing. The type of competitive pricing here should be cooperative though, where, depending on the local market and the levels of competition, the company commits to at least matching the pricing that is offered by the competition. 5.6. Distribution I Having built a strong brand and reputation, even in Dubai, the company has to leverage these benets and focus on a direct selling distribution strategy. This is the direct-toconstuner approach to sales and distribution, where the manufacturer controls all the different aspects of the distribution process. The direct distribution system offers several benets. First, given that there are no intermediaries, the company gets to enjoy the bulk of its prot margins on the products. Further, with a web-based channel, the company can take advantage of the recent advances in transport and communications and the recent development in travel regulations, to then reach and attract consumers with little overhead as a global brand that is based in Dubai. 5.7. Communication . The communication channels used here will be digital communications blog posts on social media, podcasts, and video content through television channels, and the internet all these are part of digital communication. There are several important advantages or reasons why digital communications systems would be advantageous here. First, digital communication offers the company the chance to reach a wide audience within a short time and in a much easier fashion. This would especially be useful in its quest to become a global or regionally oriented brand and not the brand that was focused on the Dubai market. Secondly, given the tech-savvy nature and orientation of the target market, digital communication channels would be ideal for communicating and identifying with the audience. Furthermore, digital channels offer additional benefits, including the opportunity to leverage the power of electronic word-of-mouth and the benefits of social media to further pass marketing messages, receive feedback and improve the authenticity of the product offering 5.8. Marketing Budget] Current Skydive Budget to 2025 Budget Budget Categories Total Budget Year To Date Spend % Remaining 2023 2024 2025 ( Q3-2022) Remaining Software & Subscriptions 311,950 15,000 296,950 95% 2,000,000 2,300,000 3,000,000 Public Relations 46% 130,285 70,000 60,285 260,570 430,570 680,570 Advertising (print) 63% 40,000 15,000 25,000 80,000 250,000 500,000 Advertising (online) 95% 500,000 25,000 475,000 1,000,000 1,170,000 1,420,000 Content Production 92% 300,000 25,000 275,000 600,000 770,000 1,020,000 Events & Sponsorships 20% 1,000,000 800,000 200,000 2,000,000 2,170,000 2,420,000 Creative Agency Fees 92% 380,800 70,000 810,800 1,761,600 1,931,600 2,181,600 Contact Lists 24% 132,120 100,000 32,120 264,240 434,240 684,240 General Admin 46% 55,050 30,000 25,050 110,100 280,100 530,100 Marketing agencies 0 0 0 3,000,000 3,500,000 3,800,000 Memberships & 46% Associations 91,750 50,000 41,750 183,500 353,500 603,500 Totals 3,441,955 1,200,000 2,241,955 65% 6,883,910 8,583,910 8,833,910To support our marketing plan the company must increase its protability by adopting the following methods cost reduction, increased turnover, productivity increases, and efciency gains. and also access emerging markets or generate new goods and services. By Marketing is a substantiated method for increasing sales. Through marketing, products, and services that are exclusive and of high quality primarily capture the attention of customers, seeking to make them esteemed consumers. Customers are your only option for increasing sales. Marketing decisions and budget allocation are critical for any entity seeking to expand in the future. When a budget is created in line with the criteria, there is a good chance that the investments will yield large returns