The assignment

The idea

Idea recognition assignment: In general, entrepreneurs identify more ideas than opportunities because many ideas are typically generated to find the best way to capitalize on an opportunity. Several techniques are used to stimulate and facilitate the generation of new ideas for products, services, and businesses. Yours group assignment is to write a report documenting your group's idea generating and refining activities: 1- A brainstorming session designed to come up with an idea for your upcoming business venture. 2- Focus group activities. After the general idea for a business has been formulated and to further refine it, decide on the criterions for focus group (a group of people who are familiar with the topic of your idea, are brought together to respond to questions, and who are able to shed light on an issue through the give-and-take nature of a group discussion). Decide on a list of questions and follow ups Qs to ask the focus group. Record the answers and make a chart of it. 3- Conduct a library and Internet research about your idea utilizing industry-specific magazines, trade journals, and industry reports. Your report should include the results of your research in relation to your idea and a reference section for your sources. A customize pre/post workout bars is a way to find a healthier alternatives. Its a website/ application, that enables consumers to customize their pre workout bars with their ingredients preferences (GF, Vegan, Sugar Free, Fat Free) and the ability to measure their nutrition needs (high protein, low fat, diabetes diet, keto diet). What kind of product that we use on regular basis that we can improve? As an athletes we usually need pre/post workout proteins (shakes, bars, and protein balls). Additionally, nutrition facts that pleases my needs How we came up with this idea? Due to our active busy lifestyle where we usually grab anything to full us up, we came up with an idea to offer a customizable pre workout bars which will alternate our habit of eating easy, grab and go unhealthy snacks