The Assignment will have two parts.

The Assignment will have two parts. This assignment aims to gain hands-on experience in researching and analyzing environmental and cultural factors in a foreign country to prepare an integrated marketing communications campaign for an international product.

1) The first part of the project is a country analysis. You are to become an expert in a foreign country assigned to you,

a. Write a detailed report about that country, by analyzing environmental and cultural factors in that foreign country in order to prepare an integrated marketing communications campaign for an international product. b. Propose a product introduction and present it in class mid-semester.

2) The second part of the assignment is to develop an actual integrated marketing communications campaign using ethical practices, including media selection, logo, tagline development if necessary, and several pieces of artwork.

Instructions: Your lecture notes for course MKT443 Global Marketing will give you the basic framework ONLY of the ideas, theories, and concepts you will need to complete the assignment. You will need to make use of the required reading, extra references, and any other material you come across in the course of researching your assignment. Remember, to give reference when using or reproducing from other peoples work, and details for each source you use. Present your assignment in a minimum of 2000 words.

You can choose a country like the UAE and the city of Dubai or another country you think you are fully aware of.