Question: The Assignment You work for a public relations consulting agency that helps companies do crisis management when faced with a scandal or public issue. You

The Assignment You work for a public relations
The Assignment You work for a public relations
The Assignment You work for a public relations consulting agency that helps companies do crisis management when faced with a scandal or public issue. You have been hired by Johnson & Johnson to help them out with a recent problem. Johnson & Johnson's role in the opioid epidemic has very recently been on the public stage and the subject of a recent court decision in Oklahoma. In this assignment you have three sections: 1. Introduction: o Research the opioid epidemic and present it (100 words or less) and explain Johnson & Johnson's role in this crisis (200 words or less). . In lay terms, explain to Johnson and Johnson's their ethical obligations as a result of their role (200 words or less). 2. Stakeholder Analysis: o Conduct a stakeholder analysis (1000 words or less) in which you: 1. Identify the stakeholders and their relationship to the company/public issue. 2. Determine the materiality of the 2. Stakeholder Analysis: o Conduct a stakeholder analysis (1000 words or less) in which you: 1. Identify the stakeholders and their relationship to the company/public issue. 2. Determine the materiality of the stakeholder's concern to Johnson & Johnson. 3. Assess the saliency of the stakeholder Power, Legitimacy, Urgency 3. Stakeholder Management Strategy: o Use this information to create a recommendation for Johnson & Johnson on how they should respond to each stakeholder (1000 words or less). Your strategy for Johnson & Johnson should employ ethical reasoning, a mentality of corporate social responsibility, and endeavor to repair harms while supporting a variety of stakeholders. The Parameters The submission should mirror the reality of the prompt. If you worked for a consulting firm like this

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