The A-T-A-R Model is based on the diffusion of innovation concept. Diffusion of innovation refers to: The spread or adoption of innovative new products within a market Diversifying risk The understanding of consumer benefits The elements which influence product adoption Question 4 Dell computers identified an opportunity based on unfulilled offerings in this type of map. The opportunity was represented by an open space on this type of map called a map. \begin{tabular}{l} \hline gap \\ \hline managerial \\ \hline geographical \\ \hline regression \\ \hline conjoint \end{tabular} Question 5 Which method of analysis uses any and all product features and involves listing all of the products' physical features. Functional analysis Dimensional Analysis Factor Analysis AR analysis Technical analysis