The Atlanta based advertising firm Brandon and Associates asked a simple of 1,960 consumers to try a
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Question:
The Atlanta based advertising firm Brandon and Associates asked a simple of 1,960 consumers to try a newly developed chicken by Boston Market. Of the 1,960 samples, 1,176 said they would purchase the dinner if it is marketed.
a. What could Brandon and Associates report to Boston Market regarding acceptance of the chicken dinner in the population?
b. Is this an example of descriptive or Inferential statistics?. explain please
Related Book For
Statistics For Business And Economics
ISBN: 9780538481649
11th Edition
Authors: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams
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