Question: The attractiveness test is the most important test for determining whether diversification into a new business is likely to result in 1 + 1 =

The attractiveness test is the most important test for determining whether diversification into a new business is likely to result in 1 + 1 = 3 increases in shareholder value (as opposed to simply a 1 + 1 = 2 type of increase). True or false? Justify and explain your answer

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