Question: The attributes discussed in the second forum question drive IKEA's overall position in the marketplace. Characterize IKEA's overall position in the marketplace relative to competitors.

The attributes discussed in the second forum question drive IKEA's overall position in the marketplace. Characterize IKEA's overall position in the marketplace relative to competitors. What is IKEA's positioning strategy? In addition, is IKEA's message of "furniture is not forever" consistent with the overall positioning strategy you have identified and with the IKEA's vision statement

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