The Australian start-up, MILKRUN, targets the metropolitan based consumer, who is typically of middle to upper socio-economic

Fantastic news! We've Found the answer you've been seeking!

Question:

The Australian start-up, MILKRUN, targets the metropolitan based consumer, who is typically of middle to upper socio-economic level, time poor and sometimes in need of "top up" groceries. As a marketing consultant for the brand, you determine that the brand is delivering well on the functional values of "reduces effort", "reduces hassles" and "saves time". However, you see an opportunity to build stronger brand meaning.

Identify a value gap/s that MILKRUN could credibly own, outline a positioning statement and provide justification as to why you think it's a strong positioning strategy.