Question: The authors suggest looking at your offering through the perspective of the beneficiary. True or False: To do this, they recommend narrowing down on just

The authors suggest looking at your offering through the perspective of the beneficiary.

True or False: To do this, they recommend narrowing down on just the beneficiary's point of purchase experience and understanding that moment from their perspective. They do not recommend taking the time to consider the entire set of experiences they must go through to benefit from your offering, as this is time

-

consuming and doesn't yield a good return on investment.

True

False

The authors suggest looking at your offering through the perspective of

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