Question: The B 2 B purchasing process is often far longer than the consumer decision - making process because _ _ _ _ _ _ .

The B2B purchasing process is often far longer than the consumer decision-making process because ______.
Multiple choice question.
of political factors within one or both companies
most businesses strategically plan far into the future
marketers are unable to pay for the goods they purchase
too many people are involved in the decision to buy

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