Question: The Bailey machine Tool company thinks it can increase sales by 10 million by loosening its credit standards somewhat. The firm normally experiences bad debts
The Bailey machine Tool company thinks it can increase sales by 10 million by loosening its credit standards somewhat. The firm normally experiences bad debts of about 2% of sales, but marketing estimates that the incremental business would be from financially weaker customers who would not pay about 17% of the time. The firms gross margin is 18% (production related costs are 82% of revenue).
a) Should bailey lower its credit standards to get the new business?
b) Would your answer change if taking on the new business also involved incremental collection expense of $150,000 per year.
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