The Bark and Brew, a local coffee shop that caters to dogs in addition to the dog owner, has described their main target market group as being 55 to 65 year olds, live within three miles of the shop, own 2 or more dogs, have flexible daytime schedules and maintains a pet parent psychic. 

What is the  purpose of identifying this target market group?

Answer rating: 100% (QA)

Identifying a target market group serves several critical purposes for any business including The Ba... View the full answer