Question: The Bartles and James ( B&J ) Wine Coolers test market in Central Maine by Pine State Beverage failed because the product was actually not

The Bartles and James

(

B&J

)

Wine Coolers test market in Central Maine by Pine State Beverage failed because the product was actually not that good, and lacked attractive packaging. Remember the example by Professor Leach in class of the

1

st week sales of only a few bottles from a

50

case display?

(

Remember

,

each case held

24

bottles

) .

Question

1

options:

True

False

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