Question: The basic calculation for ROMI is average customer value per week multiplied by average customer lifespan in years average value of a the sale multiplied

The basic calculation for ROMI is
average customer value per week multiplied by average customer lifespan in years
average value of a the sale multiplied by the number of transactions multiplied by the retention time period
sales minus marketing cost divided by the marketing cost
average gross margin per customer lifespan multiplied by the calculation of customer retention rate divided by 1 plus the rate of discount minus the customer retention rate
The basic calculation for ROMI is average customer value per week

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