The basic concept behind Bumble was to provide a large, airy area with climbing tunnels, a play mat area, a ball pit, monkey bars, and other integrated play spaces. Also within the facility would be a puppet theater, face painting station, a party room, and a make believe street set up for pedal cars. The facility would also provide a comfortable table and chair area for parents, a snack bar, and child-friendly restrooms. This facility would be indoors. It was planned to target two segments, local parents and those visiting the area with small children. They were now wondering what would be the best approach to the promotion of Bumble How can Bumble go about developing an advertising strategy to promote their business? Explain the public relations tools that Bumble can make use of to promote their business?