The basic goal of marketing managers in managing exchanges involves all of these elements EXCEPT: cost. promotional planning. O price. O value. Can only one company have a true competitive advantage in a category? O No. There is no such thing as a long-term competitive advantage. Yes. As long as the competitive advantage can be sustained. O No. There are customers in the market who want different things. Yes. A true competitive advantage can influence all potential customers. to Now that some grocery stores offer a space for dining in, such as Whole Foods, they've partially transitioned from of restaurants. suppliers; unexpected competitors primary competitors; secondary competitors secondary competitors; primary competitors suppliers; primary competitors