Question: The Bass model can be split into two adopter categories: Innovators and Imitators. In any given time period, the number of Innovators depends on the
The Bass model can be split into two adopter categories: Innovators and Imitators. In any given time period, the number of Innovators depends on the _____________, and the number of Imitators depends on the _____________.
Purchase intention rate; Price sensitivity parameter
Price sensitivity parameter; Purchase intention rate
Initial trial probability; Rate of diffusion
Rate of diffusion; Initial trial probability
Purchase intention rate; Initial trial probability
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