Question: The BCG Matrix is based on Portfolio Analysis, which allows the management to views it product lines and business units as a series of investments

The BCG Matrix is based on Portfolio Analysis, which allows the management to views it product lines and business units as a series of investments from which it expects a profitable return. All of the following are limitations of the Boston Consulting Group (BCG) Matrix EXCEPT_______. *

6 points

viewing every business as a star, cash cow, dog or question mark can be an oversimplification.

the matrix requires at least three years worth of data.

the matrix does not reflect divisional or industry growth over time.

the matrix does not allow a company to be classified as somewhere in between two categories.

variables such as size of market and competitive advantages are not considered in the Matrix.

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