Question: The Beezid.com auction format allows consumers to place bids in a penny auction format. That means that any bid placed consumer will only increase the

The Beezid.com auction format allows consumers to place bids in a penny auction format. That means that any bid placed consumer will only increase the bid amount of the item by $0.01. From the outside, that seems like a very difficult way to on an auction site. The caveat is that Beezid.com actually charges bidders to place a bidBid packages are available, and w purchased in quantity, consumers may pay as low as $0.60 per bid. The company has recently begun placing television ads. After considerable research, Beezid's advertising agency crafted a persuasive message that focuses on the extreme value received by the winning bidders of an auction. In one version of the advertisement, the announcer lists these values including a 50" plasma TV for $8.79, a brand new car for $652, and a compu monitor for $12.51. The ads have been placed in multiple time slots on DirectTV's network throughout the day and early even when consumers are hopefully viewing. The drawback of this programming choice is that early evening is when most consum busiest with household duties such as preparing dinner. Care was taken to explain the nuances of the auction format in the 6 advertisement . The company measures results of the advertising campaigns by providing unique landing pages on their webs exercise is designed to enhance your understanding of the traditional communication process in promotion planning . The foc is on specific elements of the process Identify the elements in the traditional communication process Move each label to the correct drop zone box

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