The below video addresses different cases of field experimentation that tested consumer psychology with marketing implications.

https://www.poweredbysearch.com/blog/psychology-of-marketing/Links to an external site.

Poweredbysearch.com. (2021, January 6).B2B SaaS marketing strategy: The exact process we've used to scale 30+ SaaS clients.https://www.poweredbysearch.com/b2b-saas-marketing-strategy/

1. What did the field experiment reveal about consumer psychology?
2. What are the marketing implications?
3. What were the independent variables they manipulated?
4. What were the dependent variables they manipulated?
5. Were there any moderator variables? What might be some interesting moderating factors to manipulate or measure?