Question: The big idea that results from a successful creative development process is Group of answer choices a meaningful, believable, and distinctive concept that cuts through

The big idea that results from a successful creative development process is Group of answer choices a meaningful, believable, and distinctive concept that cuts through the clutter of promotional messages. a message that is easily transferable to other cultures. a single key concept that is both rational and emotional in its appeal. usually based on a humorous exaggeration of the firm's core values

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