Question: The big problem a franchisor faces is a . maintaining quality control due to a lack of commitment to consistency and standardization. b . eliminating
The big problem a franchisor faces is
a maintaining quality control due to a lack of commitment to consistency and standardization.
b eliminating the costs and risks associated with establishing a foreign business location.
c sharing foreign facilities and marketing strategies with local businesses.
d achieving higher product quality and better product performance than with an export strategy.
e allowing franchisees to achieve scale economies.
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