The Boston Consulting Group $($BCG$),$ a nationally known management consulting firm, developed business portfolio analysis. It is a technique that managers use to quantify performance measures and growth targets to analyze their firms' strategic business units $($SBUs$)$ as though they were a collection of separate investments. The purpose of the tool is to determine the appeal of each SBU or offering and then determine the amount of cash each should receive. This activity is important because roughly $75$ percent of the largest U$.$S$.$ firms have used this analytical tool. The goal of this activity is to perform a simple business portfolio analysis.

Roll over each hypothetical product to read about the hypothetical company and its product's sales. Then, place each product under the correct name in the quadrant of the growth$-$share matrix.

The market for recreational drones is growing exponentially each year. Flight, Inc. has one third of the market share as compared to its largest competitor.

High

Market Growth Rate $(\%$ per year$)$

Low

Low

Low