The Boston Consulting Group Matrix was developed to indicate the cash flow implications of a company's product
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Question:
The Boston Consulting Group Matrix was developed to indicate the cash flow implications of a company's product portfolio.
a) Explain the principal dimensions / axis of the matrix and discuss the cash flow characteristics of the four types of products. Illustrate how the model is used as a visual representation of a company's product portfolio - placing six products in the model and give an overall assessment as to the strength / weakness of the portfolio you have chosen to represent.
b) Identify four problems of utilising the model in practice.
Expert Answer:
a The Boston Consulting Group BCG Matrix also known as the GrowthShare Matrix is a tool used to analyze and manage a companys product portfolio It provides a visual representation of the portfolio bas... View the full answer
Related Book For 
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
Posted Date:
