Question: The Brand Value Chain provides a clear map on the values added to the Brand Equity. Coca- Cola Amatil is a publicly listed company with

The Brand Value Chain provides a clear map on the values added to the Brand Equity. Coca- Cola Amatil is a publicly listed company with thousands of Australian shareholders Explain 3 key areas for Coca Cola Amatil to consider in the Program Quality and Customer Mindset to add value to their shareholders

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