The Bullwhip effect can affect all the players in the Supply Chain to the extent of causing closure of business due to bankruptcy through losses that may be avoided if prudent business practices were implemented and managed professionally by each link in the chain. Because of the said ills, it is important and veritable that the supply chain experts avoid the bullwhip effect, at all costs and manage the supply chain links with prudence and professionalism. Required: Critically discuss by giving practical examples how you can mitigate the bullwhip effect in any supply chain set-up of your choice.