Question: The bullwhip effect can be a pervasive and expensive problem along the supply chain. Answer the following questions in relation to the bullwhip effect: a.

"The bullwhip effect can be a pervasive and expensive problem along the supply chain." Answer the following questions in relation to the bullwhip effect:

Briefly describe the bullwhip effect.

(3 marks)

List TWO (2) key activities that cause the bullwhip effect. Explain how the key activities minimize and/or eliminate the problems associated with the bullwhip effect.

(12 marks)

Briefly discuss how process integration can help prevent/minimize the bullwhip effect.

(5 marks)

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