The business of renting specialized construction equipment is highly competitive. In 2010, your company, Franklin Property Group Co., purchased Roger's Rental Co., a regional competitor. Two key employees of Roger's learned of the purchase and decided to resign and form their own company, B&S Rentals, Inc. In an effort to grow their new business, B&S began contacting your largest construction clients. Part of their solicitation of your clients included advising them that the low prices they could offer would far outweigh any liquidated damages that they would have to pay by terminating their current contracts. Over the last three years, you have lost five of your top ten construction clients to B&S. What should you do, and what is the likely outcome?

Answer rating: 100% (QA)

To identify the reasons for switching of clients to BS we will initially inspect our weaknesses and ... View the full answer