The business that I am working on is currently located in Italy but I want to expand the business and move it to United States too. So, I have to research on the US context specifically on Boston market area for the business. These are the potential customers that the business currently have on Italy.

Pinatas for children (gender neutral)

Women for beads (from 7 to 40, mainly customers of trendy/pop up store, gifts)

House decorators for pillow cases

what will be good research questions for the mentioned topic in the context of US that I need to focus on?

In the second part of this report, each group should identify and explain the research questions that will guide their exploration of sources and data.

In this section, each group will summarize the information related to the research area assigned to the group. Groups will wrixte and report on frameworks and experiences that will form the basis for the groups' recommendations. When gathering information, groups will assess the quality of the sources, especially online sources. Relevant information will also be provided by the sponsoring organization. The research questions will be around the main variables that you want to include both in the PESTEL model and in business model. This second section of the Discovery Report should include the following: For each Research Question please specify: