The campaign the Brownstein Group created for its client provided awareness and knowledge of the new product. This is an example of the ____________________ model.

A. hierarchy of effects

B. advertising campaign

C. carryover effects

D. means-end chain

E. threshold effect

There are many different types of positions in an advertising agency. What are the primary positions likely to be found in an agency such as the Brownstein Group?

A. Contract agreement managers, project managers, creatives, and traffic managers

B. Campaign metrics managers, project managers, product managers, and creatives

C. Account executives, creatives, sales managers, and product managers

D. Advertising managers, creatives, supporters, and account planners

E. Account executives, creatives, traffic managers, and account planners