Question: The can have a profound impact on performance; consequently, an organisation should continually monitor both micro and macro influences. This process is called environmental scanning

The can have a profound impact on performance; consequently, an organisation should continually monitor both micro and macro influences. This process is called environmental scanning in traditional marketing and online. Marketplace analysis helps to define the nature of the digital competitive market, or click ecosystem.

online market ecosystems

marketing environment

marketplace analysis

The can have a profound impact on performance; consequently, an organisation

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