The case is about the USbased technology giant Apple Incs Apple journey in China Apple officially opened its first store in China in 2008 though prior to that Apple products were sold at premium prices in the Chinese grey market Apple expanded rapidly in the Chinese market through flagship stores and distribution points in China China was a fastgrowing market for Apple due to a growing middle class who were eager to own Apples highend products and expansion of Long Term Evolution LTE network in

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China has a broad middle class which has a great spending power Chinese ... View the full answer