The Case of the Unidentified Industries: Try to match the 14firms operating in the 14 industries named below with the 14 sets of financial data presented in Exhibit 1.

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MIHIR A. DESAI WILLIAM E. FRUHAN, JR. LEANNE FAN ADIL BHATIA The Case of the Unidentified Industries-2018 Exhibit 1 presents the balance sheets (in percentage form) and other selected financial data for 14 firms drawn from 14 different industries. While there are clear differences in the financial structures of different firms within a single industry, the firms selected have figures that are broadly typical of those in the industry. Try to match the 14 firms operating in the 14 industries named below with the 14 sets of financial data presented in Exhibit 1. Use any approach you find helpful. 1. Aircraft manufacturer 2. Airline 3. Bookstore chain 4. Commercial bank 5. Computer software developer 6. Department store chain 7. Electric and gas utility IT hardware and storage provider 9. Online retailer 10. Parcel delivery service 11. Pharmaceutical company 12. Retail grocery chain 13. Software as a service provider for customer relationship management 14. Social networking service 8. Why does each of the industries have the patterns of assets use revealed in Exhibit 1? The sources of financing? The profitability? The inventory turnover? The accounts receivable collection period? MIHIR A. DESAI WILLIAM E. FRUHAN, JR. LEANNE FAN ADIL BHATIA The Case of the Unidentified Industries-2018 Exhibit 1 presents the balance sheets (in percentage form) and other selected financial data for 14 firms drawn from 14 different industries. While there are clear differences in the financial structures of different firms within a single industry, the firms selected have figures that are broadly typical of those in the industry. Try to match the 14 firms operating in the 14 industries named below with the 14 sets of financial data presented in Exhibit 1. Use any approach you find helpful. 1. Aircraft manufacturer 2. Airline 3. Bookstore chain 4. Commercial bank 5. Computer software developer 6. Department store chain 7. Electric and gas utility IT hardware and storage provider 9. Online retailer 10. Parcel delivery service 11. Pharmaceutical company 12. Retail grocery chain 13. Software as a service provider for customer relationship management 14. Social networking service 8. Why does each of the industries have the patterns of assets use revealed in Exhibit 1? The sources of financing? The profitability? The inventory turnover? The accounts receivable collection period?