The case studies can be found in the case study section of the 12th Edition of the prescribed reading: Whittington et al (2020) Exploring Strategy Text and Cases, 12th edition,

This assessment you are required to analyse two case studies on Severstal and Air Asia and the Tune Group.

When answering the case questions below only use information on Severstal and Air Asia and the Tune Group contained in the case study.

1. Drawing on your knowledge of the PESTEL model, analyse the external environment facing Severstal and identify the key external factors which impact on the company.

2. Using Porters Five Forces framework, analyse the attractiveness of the global steel industry in Severstal which operates. Support your analysis with evidence from the Severstal case study.

3. Using Porters Generic Strategies, analyse the competitive strategy employed by Air Asia and the Tune Group. Support your analysis with evidence from the case study.

4. Using the Ansoffs matrix, analyse the direction of growth that Air Asia and the Tune Group has undertaken to grow their business. Provide recommendations for the firm's future growth.