THE CASE STUDY ASSIGNMENT

Krispy Kreme Doughnuts, Inc., 2015 www.krispykreme.com, KKd Headquartered in Winston-Salem, North Carolina, Krispy Kreme Doughnuts (KKD) serves doughnuts and coffee as well as other snack items.

1. Explanation of the problem
2. Strategy Analytical Framework (3 Stages):
   1. Stage I: The Input Stage (PESTEL Analysis; Competitive Profile; Internal Factor Evaluation)
   2. Stage II: The Matching Stage (SWOT; Strategic Position & Action Evaluation; BCG Matrix. Internal-External Matrix; Grand Strategy Matrix)
   3. Stage III: The Decision Stage (Quantitative Strategic Planning Matrix QSPM)
3. Analyzing and explaining the different potential solutions AND your decision (why this and not the other potential solutions?).
4. Resources needed to implement this decision.
5. Implementation Plan (3 years).

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