The case study is clean and easily scannable, with sections divided into "The Goal", "Top Omnichannel Obstacles", and images of "The Set-Up" and "The Launch." The downloadable PDF format makes the case study feel like an exclusive behind-the-scenes look, and uses colors and text that align with Bitly's brand. Since the PDF opens in a separate browser, it's easier for the viewer to avoid distractions as they scroll the pages. A video is a phenomenal way to grab a viewer's attention, but in our video-heavy world today, it can be hard to keep potential customers' eyes on the screen. To combat this, includes drawings and text to highlight what Greg Chambers, Coca-Cola's Director of Innovation, is talking about on-screen. They also occasionally cut away from his face to include full-screen text. By incorporating graphic designs and text in their video, App Annie encourages viewers to stay engaged.

141. Which of the following costs is most likely associated with the commercialization stage of

new-product development?

142. Which of the following is necessary for successful new-product development?

143. Increasing profits will most likely occur at which stage of the PLC?

Introduction

145. Which of the following cannot be described by the PLC concept?

146. The PLC concept can be applied by marketers as a useful framework for describing how

________.

147. In the ________ stage, the firm faces a trade-off between high market share and high

148. In which stage of the PLC will promotional expenditures be high in an attempt to react to

increasing competition?

149.. Which stage in the PLC normally lasts longer and poses strong challenges to the marketing

managers?

150. Most products in the marketplace are in the ________ stage of the product life cycle.