The case study link: https://unblogdemarketing.files.wordpress.com/2014/01/enterprise-rent-a-car-edition-18-full.pdf After you have read the case study about communication strategies used by
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Question:
After you have read the case study about communication strategies used by Enterprise Rent-A-Car, respond to the following questions using the information in the article:
- What does the communication process involve and what must the sender also consider? (4 marks)
- What five things does effective communication depend on?
- What is the difference between formal and informal communication channels? Provide two examples of each.
- Why are both formal and informal communication channels necessary for effective communication in a business?
- Explain the difference between verbal and non-verbal communication. Provide three examples of each.
- What is internal communication and what is its purpose?
- What is external communication and who does it focus on?
- What do B2B and B2C mean? What does each customer type need from Enterprise?
- How does Enterprise handle potential language and cultural barriers in other countries?
- How does the Hub reduce barriers to communication?
Related Book For
Applying Communication Theory For Professional Life A Practical Introduction
ISBN: 9781506315478
4th Edition
Authors: Marianne Dainton, Elaine D. Zelley
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