THE CASE STUDY Read the article below entitled $$Buy and Braai Businesses: Why Shisanyamas Work$$ update on $4$ October $2024.$

THE EXAMINATION BRIEF You have been approached by a close friend who inherited R$100000$ rand. Your friend has just read the article contained in the case study and is requesting your assistance in navigating the road ahead concerning a Shisanyama business opportunity in a local township. After your initial meeting with your friend and your subsequent appointment as business consultant, you were given the following brief: $1.$ Your friend is looking into the Shisanyama business and needs your strategic guidance on how to create such a business for the local market. $2.$ Your friend also indicated that all legal business matters pertaining to registration of the business, licensing, creating a business account and relevant administration, fiduciary and other governance business risks will be addressed. Your guidance, advice and recommendations are sought regarding integrated management practice to achieve competitive advantage. $3.$ You are also tasked to formulate strategic documents, gain competitive intelligence, formulate a business$-$level strategy, undertake value chain analysis, as well as craft a suitable implementation plan for the Shisanyama.

QUESTION $1$ Use the information provided in the case $($although you are not limited in terms of ideas$)$ given the limited R$100000$ budget. Your choices and explanation of the following should be clearly explained and justified: a$)$ A suitable name for the Shisanyama $(2$ marks$)$ PBA$4809$ OCTOBER$/$NOVEMBER $2024$ EXAMINATION $8$ b$)$ The business$$s intended target market$($s$)(4$ marks$)$ c$)$ The business$$s product$($s$)$ and$/$or service$($s$)(4$ marks$)$ d$)$ A well$-$articulated vision statement for the Shisanyama $(5$ marks$)$ e$)$ A clearly defined mission statement for the Shisanyama $(5$ marks$)$