The case study states the BPM team sold the concept to management and the people who performed the existing rent cars process... What must a business process redesign proposal contain to be successfully sold to company executives?

The BPM team defined what the new To-Be process would look like, sold the concept to management and the people who performed the existing rent cars process, and defined the new training and IT resources that they would need to implement the new process. At this point the BPM team project manager began to collaborate with teams from HR and IT as they undertook the actual development of new resources. When called on the team worked with the various groups to define and test the new materials