The case study that runs throughout the seven chapters we will cover this summer$-$each time at the close of a chapter$-$features a snack bar called TSL $($This Saves Lives$).$ Review this first introduction to the case $($pp$.19-20)$ and explain in detail how TSL might begin by strategically following the marketing concept. In addition, be sure to include both one or more references to any content from the Keith short essay 'Marketing Revolution' and one or more reference to the textbook Ch$\mathrm{.}1.$ For instance, what would it look like to substitute TSL as the main example in place of Keith's use of Pillsbury? Or what marketing era might be best for framing a strategy for TSL to follow? In laying out a preliminary marketing strategy, explain two or more examples of key terms and concepts from this chapter or the Keith reading. For example, TSL demonstrated social responsibility $($key term, p$.16)$ when it considered applying the BOGO $($Buy One, Give One$)$ concept to the case of malnutrition in Liberia $(19-20).$